20+ Best Branding Agencies Melbourne, Victoria [2022]

Seesaw Branding Agency Melbourne

 

seesawstudio.com.au

03 9329 8409

Seesaw is an award-winning creative agency that looks at brand, digital and design from a holistic perspective.

As a values-driven business, we partner with like-minded clients who align with our core values of goodness, intelligence and craft. We're about great people, strategic thinking and perfectly executed solutions.

We believe in creativity as a catalyst for change, and we call this Design For Good. Each year we dedicate a percentage of our income to pro-bono community-focused branding projects close to our hearts.

Our clients span a variety of industries and platforms, with a focus on architecture, culture, education, lifestyle and community. Regardless of the sector or the project, our work demonstrates how bold creative thinking leads to real business outcomes.

Approach

An innate curiosity drives us to examine every project from all angles. Then we can create something truly unique, purposeful and beautiful.

Learn

A collaborative approach to research, discovery and exploration, open dialogue with total customer and stakeholder engagement.

Define

Focused strategic development within a workshop setting encompassing brand and digital strategy, brand architecture and naming.

Create

The core of the creative work: designing a unique brand identity and crafting a compelling brand story.

Craft

Hands-on, forever creating, collaborating and refining both design and branded content.

Launch

Targeted delivery to market across various platforms and touchpoints in print, digital, spatial and experiential.

Review

Audit results and customise brand experience accordingly, continuing to develop and grow the brand expression.

Services

Our skillset and capabilities allow for the management and development of an integrated brand that extends across numerous platforms and touchpoints.

Our services include 

Brand

Strategic Positioning, Research, Audits, Naming, Identity, Guidelines, Tone of Voice.

Print

Publication, Promotional, Advertising, Packaging, Corporate Comms.

Environmental

Signage, Wayfinding, Exhibition.

Digital

Strategy, Research, Planning, Apps, UI/UX Design, Testing, Development, Social.

Content

Art Direction, Illustration, Copywriting, 3D Visualisation, Photography, Film, Animation.

Calico Branding Agency Melbourne

 

calicoagency.com.au

03 9663 1029

Services

Discovery & Research

The first step in any project with Calico sees a dedicated team take a deep dive into your business.

We review key information about your business and pore through any relevant project documentation – think research pieces, strategy documents, marketing plans, and audience research – to set a solid foundation for all the work to come.

We conduct interviews with key stakeholders and undertake a detailed analysis of your industry to efficiently and effectively learn the lay of the land.

We take the time to thoroughly understand you and your needs to ensure we are always meeting your expectations.

Workshops

Next, we undertake a series of workshops powered by our research to ensure we thoroughly understand your business, the wider industry context, and the purpose at the core of your project.

We'll use this stage to ensure we stay true to your organisational objectives and unearth any potential unknowns or risks so that we can be prepared for any challenges. 

We'll make sure that everyone involved in the project is completely aligned on its purpose and goals, unifying our respective projects into one cohesive plan.

Throughout this process, we'll keep you in the loop, checking in with our progress to gather your feedback so we're always on track to reach the end goal.

Strategy Development

Our focus on data and performance is at the core of our strategy development, ensuring we measure up against and exceed our objectives while remaining fluid enough to pivot and refine our solutions.

We combine our understanding of data and performance with digital execution to ensure your tactical plan continues to drive ROI for your business.

Roadmap Development

Teamwork makes the dream work – we'll work with you to brainstorm, detail and coordinate key tactical touchpoints to achieve the best result.

Umbraco, A Powerful Enterprise Cms With No Licensing Costs

Umbraco provides us with a powerful platform to build your website

Due to its flexibility, ease of use and intuitive nature, Umbraco CMS is the #1 licence-free .NET Content Management System (CMS) globally.

Enterprise-grade with a rich and extendable feature list, Umbraco is capable of building everything from brochure sites to complex, high-traffic websites for global brands.

Insightful Design That Engages And Excites.

Our design work doesn't just win awards; it puts insight into action. Whether working with established brand guidelines or developing a digital presence from scratch, we craft experiences that drive decision-making elegantly and intuitively. As a result, the best experiences feel effortless.

The Design Process

Research & Understanding

Our first task is to understand the needs of your business and your customers fully. We'll interview your users, run workshops with your staff, research your competitors, and bring it all together to build a complete picture of the task at hand. Knowledge is power.

Collaboration

Our design process is extremely collaborative. Every step is shared and discussed; we work with your people to define the goals and challenges of the project, refine user journeys, test prototypes, and create perfect designs.

Creative Exploration

It is a core part of our design process. We investigate new approaches to problems and challenges, push, and test ideas. We don't make assumptions and always ask the key question: "Can this be better?"

Form Follows Function

Websites exist for people to use. We design with people - your customers - at the core. Everything we do aims to help users achieve their goals quickly and easily. When customers have a pleasant experience, they return.

Flawless Execution.

Good ideas are nothing without great execution. We design with care, test diligently, and work with our developers to ensure your site is flawless. We can also help with your content: the words and images you use are crucial to a good user experience.

Reflection & Refinement.

Our relationships don't end when a website launches. We continue to monitor, assess and improve over time - your site needs to stay competitive and engaging. We've proven this approach works for over a decade with clients like The Melbourne International Comedy Festival and Zoos Victoria.

Building Relationships That Last

At Calico, we pride ourselves on building strong partnerships with our clients. It's the cornerstone of what we do. We've been crafting award-winning digital solutions for nearly two decades, and some of our clients have been along for the ride since the very beginning. Fostering these long term relationships means we can truly understand our clients' businesses and their industries, whether within education, finance, law, medicine, or one of Australia's biggest cultural events and attractions.

A Golden Opportunity

When technical issues arrive, you'll never be left in the dark. Our partnership with Umbraco (we're proud to say Calico is a gold Umbraco partner) means you'll get the very best CMS servicing and support every step of the way. Whatever technical problem or challenge you may face, we are best placed to find a solution through our direct access to Umbraco HQ. As we progress our working relationship and look to extend your digital presence, this CMS partnership should reassure you that you're in safe hands.

More Than Just A Digital Partner

Once we launch your project, it's not over – in fact, it's just the beginning. So whether you need basic support and maintenance to keep your digital property ticking like clockwork, or you want to walk side-by-side as we grow together, we're here.

Calico will continue to offer you a variety of premium design, development, strategy, and insight services while working closely with your team to ensure that your digital presence continues to evolve and is constantly optimised to give your audience the best ongoing digital experience.

Smart Branding Agency Melbourne

 

smart.com.au

+61 2 9994 4014

SMART is the reboot and reinvention of one of Australia's most progressive marketing services brands.

As part of a fully integrated family of top-tier communications agencies, SMART brings a renewed strategic focus to the business's three key needs.

With innovation integrated into every part of our offering, this focus on the intersection of business, technology and design thinking delivers solutions for today's complex commercial and marketing opportunities.

We Discover Untapped Potential.

Innovation is more than just our focus – it's a fundamental belief that for any organisation to thrive in today's environment, innovation has to move from being a deliverable to a part of the culture – at the core of how the organisation works. 

We call this Integrated Innovation.

It means embracing change, being prepared to break down barriers and exploring the uncharted spaces outside the comfort zone.

Business Consulting

Working with businesses and organisations to help them define their future is at the heart of Smart. But Business Consulting is not about offering philosophical musings or abstract advice - it's about providing practical working solutions to help organisations identify and act on their opportunities.

It starts with working to help you identify the right path to innovation for you. But understanding the cultural environment both inside your organisation and in your markets, we can optimise the ways your people and process work to deliver genuine innovation - the news that leads to breakthroughs.

But getting new is not enough - it needs to get to market to make a difference. The business impact of successful go-to-market strategies ensures that innovation is working for your business, not just inside it.

These innovation strategies are not limited to creating new products; we also believe in the power of true brand innovation - especially for those brands that are looking beyond a facelift to undergo real transformation. Brand renewal is about understanding what makes a brand value to its consumers and finding ways to amplify that need in its story, design, and promise.

Any brand is at its best when simply the sum of its actions. Innovation applied to the business model allows clients to ensure that their products and services are not delivered effectively but connect with their consumers through actions that work hard and make the right statement.

Digital Transformation

Digital is no longer just a communication channel; and it's a way of connecting organisations and people to create meaningful interactions. Finding this meaning is critical to understanding how digital can be a transformative force within your business. It means being on top of what technology can do for your organisation and why it will matter to your users.

Being Smart in Digital means embracing innovation and integrating the technology that makes it possible at every possible point of transaction. We work with clients to help them make new technology work by making it work for people, both inside and outside their organisation.

To understand the true power of technology to transform, we must understand the data we have to find the right path forward. So we work with data and system teams to find the insights that can truly deliver transformation - based on real, tangible business drivers.

It gives us the smarts to build digital activation plans that reach people who matter with messages. But, of course, we look at content activation differently - it has to be connected to generating these meaningful interactions - get people to click, get people to play and get people to buy.

Big D Design

Design is no longer defined by how things look. Instead, we believe the smart future of design is in redefining how things work - and, more importantly, work together. We come to what we call "Big D Design" from designing the full ecosystem in which a product, service - or even entire organisation - will live.

Our design process builds on the power of design thinking, optimised to operate at the speed of business today. It allows us to deliver new product innovation at speed but driven by the right insights to maximise the chance of success. From prototyping, testing and designing, we drive not only the product but also surround it with the marketing ecosystem it needs to thrive.

For design to truly be smart, it also has to be human-centred. Not as a separate discipline but at the core of our design offerings. Service design - how we interact with our consumers and users - is essential for organisations wanting to create more efficient processes and deeper and more meaningful connections.

It all adds to designing consumer experiences that drive business performance. Digital, retail, engagement, and customer service - creating consistently best-in-class experiences - because they provide what consumers need. We help consumers navigate your brand to outcomes where everyone wins.

Aleph Labs Branding Agency Melbourne

 

aleph-labs.com

We bring business, customers, and technology together to innovate and thrive.

Services

Strategy

Business Strategy

The digital world is moving faster and faster. In this ever-shifting landscape, business needs to evaluate how to bring the core offerings to the digital-enabled masses. We work closely with clients to create real digital business cases that help their brands thrive in the future.

Product Innovation

Besides looking for business opportunities, Aleph and clients co-create digital products and services. We take a fresh idea or an existing product and make it relevant for today's connected world, from concept to execution.

Innovation Labs

Even before our clients create any transformation program, we work with them to imagine their business's future. We work together in a compressed period to dream the future and rapidly sketch out and prototype those dreams. The result is a dream you can touch and feel, one that our clients then work with us to bring to their customers.

Design

User Experience Design

We are the ones at the table that ask: "Is this right for the user?". Our focus on ensuring our solutions are right for the user has always made product headlines. We take research, wishes, and ideas and design something that users are delighted to integrate into their lives.

Interaction Design

What may seem like a simple press of the button, we iterate into perfection. Our clients interact with their brands across many touchpoints. We make sure that it is effortless and joyful when they interact with our client's products. Yes, we want to make your customers joyful.

Rapid Prototyping

The world is moving too fast to spend eight months thinking of an idea. We conceptualise and then prototype to get real-world feedback quickly. That's what we do.

Visual Design

Bad design hurts humanity. We work hard to give our clients' customers a wow feeling when they see a new product. A wow feeling that lasts, and one they want to talk about.

Brand Identity

We find, define, and design what a brand stands for. Making sure our clients' brand permeates across all of the customer touchpoints. So they walk away with the feeling of familiarity, yes, that was that brand.

User Research And Testing

After defining user personas, we put on research gear and interact with real humans. Finally, we make sure our clients' products get lots of friction with the real world from one-to-one interviews, focus groups, and recorded user interaction testing.

Service Design

Customers interact with brands through many different touchpoints across many different channels. So we work to redefine processes and create a cohesive customer experience from our clients' internal process to the user.

Design Thinking

We work with our clients to define, rapidly prototype, and test new and revamped products. We bring design thinking through the whole process. We ask the why to get to the how.

Technology

Front-End Development

Our clients have a strictly defined framework, whether it's HTML5 using Angular, React or other frameworks. We work hard to push the boundaries of beautiful interaction. We consider our Front-end development colleagues an extension of the design team. They are just as responsible for a wow experience.

Systems Integration

Aleph is not a systems integration company. But we have enough expertise so that our client's SI partner and internal back end technology team love us. Our Back End team ensure that all our work is easy to integrate and maximises our client's back-end services capabilities.

Mobile Apps

We develop iPhone and Android apps. Whether it's a native or responsive, adaptive approach that is usable across all platforms, we make sure to leverage the unique features of each phone. In addition, Aleph has years of experience in delivering enterprise-level apps used by end customers and our client's internal staff.

E-Commerce

Aleph brings e-commerce thinking to all of the projects we are involved in. In the e-commerce world, the fastest path to purchase wins. We develop big cross-platform e-commerce presences for some of the most recognisable brands.

Internet Of Things

At Aleph, we know the internet is all around us. So we work hard to make sure our clients are connected on all relevant items. It can be as simple as a campaign that links the digital world to the physical world to get customers excited. Or a deeply integrated iBeacon strategy to bring real-world impulses back onto our client's apps.

Augmented Reality

We take AR literally. We believe digital can Augment our client's Reality. So we work with clients to see how their brands can improve their customers' lives through AR.

Marketing

Digital Strategy

We work with our clients and guide them in the digital marketing landscape. We provide a wide breadth of services ranging from Social Listening and Management to Campaign and Content creation.

Content Marketing

Content is King and Queen. We work with some of the biggest consumer brands to build a content strategy that drives popular conversation. As a result, we create relevant content for the customer, build brand equity, and win more share of mind for our clients.

Social Media Marketing

We work closely with brands from chat to social media to ensure their message resonates on relevant platforms. As a result, Aleph sends the right content to the right customer, whether it's paid, owned, or earned.

Tank Branding Agency Melbourne

 

wearetank.com.au

We work with organisations to build meaningful brands, cultures of innovation and leadership for a human-centred world.

Our teams work with you collaboratively and empathically to help you solve complex organisational challenges. 

Be it building resilient strategy or transforming culture with creativity — our teams will always begin by asking, 'Why?' 

We work with leadership teams to develop a meaningful, relevant, and responsive strategy for our ever-changing world and the needs of the people who matter most.

Future Strategy

Strategic planning

Vision and Purpose 

Strategic foresight

Customer experience design

Brand audits and strategic reviews

Brand architecture strategy

Brand Strategy

Creative strategy

Brand naming

Brand books and style guides

Corporate identity and design systems

Strategic Design

Customer experience strategy

Content strategy and activation

Content design and activation

Brand voice and narrative

Visual design

Writing, editing, and authoring

Marketing/Communications strategy

Digital strategy

Leadership teams trust us to seek answers to meaningful questions.

We co-design research with the integrity and care needed to ensure the voices of all stakeholders are included and heard.

Qualitative Research

Stakeholder interviews

Customer interviews

Facilitated discussion groups

Ethnographic studies

Stakeholder workshop facilitation

Customer workshop facilitation

User experience research

Quantitative Research

Brand audit and analysis

Consumer testing

Culture pulse check

General population studies

Research Methodologies

Impact evaluation methodology design

Impact evaluation research

Culture

Influential organisations put people first and understand that an empathic, values-driven culture is the key to innovation.

Brand Culture Strategy

Brand-culture strategy

Values benchmarking and definition

Cross-functional team design

Value-led culture workshop facilitation

Brand strategy culture review

HR team brand alignment

Workshops

Purposeful culture

Values-led culture

High-performing teams

Brand culture vision

Design thinking

Human-centred design

Programs

The Innovation Culture Program

The Meaningful Culture Program

The Better B Corp Program

The CMO Program 

Leadership

We believe in creative leadership and empowering everyone within your organisation with the power of creativity.

Workshops

Strategy For Creativity

Strategy masterclass

Innovation masterclass

Discovering opportunities

Strategy in uncertainty

Creative confidence

Creative leadership

Coaching

Coaching Entrepreneurs

Monthly group coaching

Programs

The Innovation Culture Program

The Strategy Masterclass

MarchFirst

MarchFirst Community

Rik And Ralph Branding Agency Melbourne

 

rikandralph.com

03 9111 5699

We are Rik and Ralph - an independent Australian agency of creative collaborators and digital strategists driving high performance by modernising how brands go to market.

What We Do

Ecommerce & Website

We are an eCommerce and web design company for modern brands. We work with you to create beautiful websites and identify key technologies to drive your business forward.

Growth Marketing

We are omnichannel marketing experts who create custom plans for brands to deliver scalable growth through SEM, SEO, Paid Search and Augmented Shopping solutions.

Branding Strategy

Every brand and company is characterised by its own unique story. Therefore, we collaborate with our clients to build strategies and narratives tailored toward their target audience.

Our Ecommerce Approach

We create digital experiences to have a positive impact on businesses and the people that they serve. For example, we transform online shopping performance by connecting business, design, and technology, driving brand growth.

The Rik and Ralph approach is:

Identify customer experience opportunities that unlock new value

UX driven platforms focused on ROI and scalable growth

Creative eCommerce design to drive conversion

Accelerate growth results and create loyal customers through co-creation and collaboration

Free Website Audit

At Rik and Ralph, we design beautiful eCommerce Websites that accelerate growth for brands. Get in touch with us for a free site audit.

Growth Marketing Services

Augmented Shopping

Our custom augmented reality solutions will connect your customers, driving engagement and conversions.

Paid Marketing

Drive traffic and conversions through audience targeting, ad creative, Facebook & Google AdWords.

Search Engine Optimisation

Drive traffic and conversions through audience targeting, ad creative, Facebook & Google AdWords.

Branding Services

Brand Positioning

We provide tailored strategies for brands through competitor research and detailed market analysis.

Brand Guidelines

We create and curate guidelines for brands showing their personality.

Content Creation

Every brand has a unique story to tell. We collaborate with our clients to bring these stories to life.

Show And Tell Branding Agency Melbourne

 

showandtell.com.au

+613 9630 0950

We know that connection is key.

Anything from a simple business card update to an overall website refresh, our team is bursting with ideas on how we can build your brand. Let us help you connect with your audience today.

What We Do

Graphic

Logos & Branding

Annual Reports

Signage

Web

Website Development

WordPress & E-commerce

Web Hosting

Digital

Social Media Graphics

Community Management

Google Ads

Photography

Corporate & Architecture

Food & Hospitality

Portraits

We Love What We Do

We're a collective of dedicated creatives, web developers and social media specialists inventing and reinventing brands for over 20 years.

Our websites are quality built, and we are proud to be amongst the pioneers of web development, having delivered our first website to executive recruitment firm Ponsonby & Partners of London in 2000.

Now, let's see what we can do for you!